PR Fish Bowl

0
PR Fish Bowl, public relations • October 25, 2011

When To Kill A Live Interview

This weekend, New York Jets star Darrelle Revis was instructed to hang up during a live radio interview by a member of the team’s PR staff after the conversation started to get testy. It seemed that the host was baiting Revis into saying something he’d regret (which could have hurt the image and selling power […]

Read More
1
measurement, PR Fish Bowl • October 21, 2011

Did You Get The Memo?

In a fast-paced industry like public relations, long emails and flowery prose don’t cut it. Clients and colleagues appreciate memos that are quick and to the point because no one has time to filter through lengthy missives to understand what you need or what the next steps are. “Getting the memo” – and writing your […]

Read More
0
PR Fish Bowl • October 18, 2011

Keys To Successful Media Events

I’m fortunate enough to work with great clients who understand the importance of creating tasteful , “mediable” events. Every quarter my team and I work very hard to put together something special for Verizon Wireless in order to showcase the latest and greatest devices on the market and we always learn something new. Below are my top […]

Read More
0
PR Fish Bowl • October 14, 2011

Don’t Take My Landline! (yet)

This week may ultimately be remembered for other news stories, but the one touching most people I know is the great “Blackberry breakdown.” Millions of people were without emails for about 24 hours and a feeling of helplessness has prevailed. Yet, there remains the humble landline. Of course, pundits believe it will soon join its […]

Read More
0
creativity, Crenshaw Communications, PR Fish Bowl, public relations • October 7, 2011

How Workplace Superstitions Can Boost Business

The quarterback of my alma mater played every game wearing the same socks.  Ernest Hemingway always wrote standing up. Matthew Weiner, creator of “Mad Men,” claims all of these superstitions in this recent NY Times article: “No hat on the bed. No shoes on the bed. Do not step over people on the floor. Put […]

Read More
1
PR Fish Bowl • September 27, 2011

So You Wanna Be In A Holiday Gift Guide?

Holiday gift guides are the perfect resource for that unique gift each year, and great editorial exposure for PR folks. Who wouldn’t want to be included in a list of “must-have,” “gotta-get” products for the season? Almost every publication has one – from top newspapers to local TV to lifestyle magazines to technology blogs to […]

Read More
2
media relations, PR Fish Bowl, public relations • September 20, 2011

The Seven Deadly PR Pitching Sins

Top PR agencies know what to do, and what not to do, when pitching media. Yet, it’s easy to cut corners under time pressure. Here’s a quick list of the “Seven Deadly Pitching Sins” for PR professionals. Feel free to add your own. 1. Being boring.  A boring or irrelevant pitch will be deleted faster […]

Read More
0
Crenshaw Communications, PR Fish Bowl, time management • September 16, 2011

I Don’t Know How She Does It — Secrets Of The Very Busy

A busy working mother promises her grade-schooler a homemade delicacy for the school bake sale. Having been shamed by the “stay-at-home” moms, she is crushed when she can’t follow through on her promise and instead purchases a pie which she artfully “distresses” and, voila – her secret is safe and her daughter delighted. This is […]

Read More
4
Crenshaw Communications, PR Fish Bowl, public relations • September 9, 2011

5 Tips For Monica Lewinsky In Opening A PR Firm

PR Daily reports that Monica Lewinsky, Bill Clinton’s infamous intern, has endured 17 years of struggle since the scandal and has now decided to open her own public relations firm. This is sad on so many levels.  Because saying one is “in PR” has a certain non-specific glamour to it, the field has often been […]

Read More