PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • May 17, 2013

Better Brand-Building Through Cultural Archetypes?

On this past week’s episode of “Mad Men”, Ted Chaough, while trying to dream up campaign ideas for a margarine, riffs on the notion that various category brands can be viewed through the lens of the very popular, very silly 60s-era sitcom, “Gilligan’s Island”. The notion is that the seven ship passengers stranded on a […]

Crenshaw Communications, PR Fish Bowl, public relations • May 14, 2013

How to Prepare for a PR Interview

A former colleague once told me that she “interviews recreationally” – that is, she actually enjoys going on job interviews even if she isn’t actually looking to make a jump. She interviews for sport – to see what else is out there, remain savvy about the PR marketplace, and stay competitive within the field. Assuming […]

Crenshaw Communications, PR Fish Bowl, public relations • May 10, 2013

Lost in Translation? What a Client Says/What it Really Means

At our New York PR agency, we sometimes wish for some kind of client translation software to confirm that what we heard is what was actually meant. For example, we’re working on a proposal for a prospective client who told us, “don’t work too hard on it, we just want to see some sample ideas.” […]

Crenshaw Communications, PR Fish Bowl, time management • May 7, 2013

How Deadlines Motivate Us

Every day we make (and occasionally miss) our deadlines. Catch the train by 8:30am. Get to the bank before 5pm. Submit this blog post by…well, you get the point. Today’s definition of a deadline is “the time by which something must be finished or submitted”, but it gets its name from an older and more […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • May 3, 2013

What I Learned About PR from "42"

by guest blogger George Drucker The excellent film and tremendous PR effort created on behalf of “42: The Jackie Robinson Story” which opened on screens nationwide a few weeks ago, inspired me as a PR professional. As a long-time Angeleno, and even longer PR practitioner, I have to take my Dodger baseball cap off to […]

Crenshaw Communications, PR Fish Bowl, public relations • April 30, 2013

Tech Tools That Make PR Work, Work Better

Work demands are always changing, but thanks to technology, we can be better prepared, more organized and more confident of doing our job efficiently. Here are some great tech tools for PR pros and others to consider to make work…well…work better. 30/30 Task management can be daunting. 30/30 simplifies it and even makes it fun. […]

Crenshaw Communications, PR Fish Bowl, public relations • April 26, 2013

Guy Walks into a PR Firm…Humor in the Workplace

In earlier times, a colleague would run into your office with a joke hot off the fax. Today, that just sounds like a set-up for a joke. Jokes and humor have always been part of a healthy workplace, but with the viral jokes and memes we see online, it just might be time to review […]

Crenshaw Communications, PR Fish Bowl, public relations • April 23, 2013

Divining Destination PR

In travel and tourism PR the goal is to promote the visitor experience offered by your client’s destination. From producing and supporting local events to leveraging influential personalities to tell your story, there are a variety of tactics you can use to get a place or property in front of the right people. So how […]

Crenshaw Communications, PR Fish Bowl, public relations • April 19, 2013

Storytelling Lessons From The Great Gatsby

“Gatsby’s in the zeitgeist once again,” someone recently said. It’s true that this great American novel of passion, illusion, recklessness and deceit, which chronicles the Jazz Age, is full of life and resonance today, and not just because Leonardo will portray Gatsby in the new movie. Published nearly a century ago and filmed five times […]