HARO And ProfNet Dos And Don’ts
HARO (Help a Reporter Out) and ProfNet are great sources for PR professionals to get daily inquiries from reporters looking for content, interviews, experts and insight to help them complete a story. The sources typically send requests on a tight deadline, and the requests need to be treated with urgency. If the story being discussed isn’t […]Read More
What’s Your "Limitless"Fantasy?
In Limitless, the new movie starring Bradley Cooper, a top-secret “smart drug” enables him to use 100% of his brain and become a perfect version of himself. Soon our protagonist can recall everything he has ever read, seen or heard, learn any language in a day, comprehend complex equations and beguile anyone he meets—as long […]Read More
How Do You Measure Up?
The Barcelona Principles is not the name of the next installment in the Jason Bourne series. It’s a 7-step recommendation for overhauling the way PR professionals measure results. Industry leaders representing companies and clients in more than a dozen different countries have agreed to these new global standards for measuring and evaluating the results of their […]Read More
Charlie Sheen For President?
Celebrities-turned-politicians aren’t new … but this one caught our attention. A recent poll from Public Policy Polling revealed that independent voters favor Charlie Sheen over Sarah Palin for President by a 41/36 margin. Sheen’s “winning” outcome is even more surprising given that he’s the “most unpopular” figure they’ve ever polled about, with 67% of respondents indicating an […]Read More
What do you do with all the good ideas you come across, whether business or personal? Do you see a great website and bookmark it? Spot a creative email and shove it in a folder? Tear out a magazine page and stick it in a binder? Do you ever look at them again? I propose […]Read More
I Just Texted To Say "I Love You"
Did anyone call you to tell you about the devastating earthquake in Japan? More likely, they texted. Or posted on Facebook. Maybe you found out in something close to real time via Twitter. Thoughtful posts that express sympathy and support in the wake of a tragedy are normal and welcome – particularly when they’re tied […]Read More