PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • April 16, 2013

Surveys, Petitions And Polls—Oh My!

The results are in: When looking for a unique angle to promote a client, sometimes it helps to ask for the public’s opinion. Including an omnibus-style survey, social media poll, or even a petition with a slight political bent in your campaign can significantly change the story angle, as well as help the news spread […]

PR Fish Bowl • April 11, 2013

Is Voicemail Over?

Quick, when was the last time you left a voicemail? When did you last check your phone for one (do you even know how?) In a recent feature on NPR, two social media gurus debated its merits. One insisted it had to die and warned that the universe of message-leavers should learn to text. The […]

Crenshaw Communications, PR Fish Bowl, public relations, time management • April 9, 2013

Everything I Learned In School Can Be Applied to PR (Or At Least a Lot!)

Every year, a new crop of college grads enters the work force with little experience, but as a recent college graduate, I’ve found that certain skills and practices from my college life can be put to good use in a busy PR firm. I’ve boiled it down to four key “must-do’s” for the transition from student […]

Crenshaw Communications, PR Fish Bowl, public relations • April 5, 2013

Friends With Words?

PR pros tend to be wordy people, and we all have our favorites. Here are some of ours. You may not be able to drop them into your next client press release, but if they fill the bill without making you look like a sesquipedalian (given to or characterized by the use of long words), […]

Crenshaw Communications, PR Fish Bowl, public relations • April 2, 2013

Tricks Of Trade Show PR and Networking

Trade shows and conferences represent an opportunity to reconnect with friends and associates in the industry; make new contacts; and be inspired by influential speeches and personalities. But, too often we view attendance as a group effort, or even a chore, sticking with the team we came with or those we know. Whether it’s a […]

Crenshaw Communications, PR Fish Bowl, public relations • March 29, 2013

Best PR Field Trips

Remember field trips during middle school and high school? How could you not – a day away from your desk, a chance to (possibly) spend some extra time outside, and no classwork. The best and most important part of these trips, though, was the first-hand opportunity to get out and learn or experience something new. […]

creativity, Crenshaw Communications, PR Fish Bowl • March 22, 2013

Get Your Blog In Shape

Is your blog flabby? Is its content the equivalent of junk food? As with other spring rituals, getting your content in shape is a worthy exercise. Ask yourself these questions and then choose a shape-up plan that works for your particular blog. Is it carrying a “spare tire”? You need sharper editing. If you are […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • March 19, 2013

Managing The Media Exclusive

In the public relations world, getting an exclusive is often a key part of a team’s overall strategy of securing the best coverage. But it is often a delicate dance between outlets, clients and agency and must be handled with a certain finesse. The definition of “exclusive” has even grown murky (see CNBC’s restrictive booking […]

Crenshaw Communications, PR Fish Bowl, public relations • March 15, 2013

Once Upon A Time In PR Land

Once upon a time in any given workplace, you could say this to anyone, and they would know what you meant, “So the whole team bought into this silly idea just because the CEO suggested it, it was so ‘emperor’s new clothes.’” Today, if you were to say that to a Millennial, you would get […]