In PR, Every Decision Counts
I once asked a PR colleague whom I respect enormously to tell me the most important aspect of managing accounts and account teams in a PR agency and he said simply, “making smart decisions.” If you stop and think about it, this is true from the moment your day begins. You choose the right time […]
Read MoreTo Preview Or Not to Preview: That Is The Super Bowl PR Question
While getting a head start on the competition is generally viewed as a smart strategy, does it translate into (PR) points for Super Bowl advertisers? Which method pays bigger dividends – previewing, or creating anticipation by waiting? Here are the two views. The Upside: Maximum Exposure By choosing to broadcast commercials or teasers, sponsors get […]
Read MorePR Is Where You Find It!
In the last couple of days a cover letter from a student seeking an internship with a Wall Street firm has caught the eye of the media as well as other companies, notably Smith & Wollensky, which expressed interest in hiring the note’s author via a full-page ad in The New York Times. What makes […]
Read MoreIt’s Award Season – Even In PR
by guest blogger George Drucker We’re getting into awards season. . . in film, television, even public relations. It reminds me of a learning from years ago that has affected my modus operandi for business development and client relations ever since. Winning awards for creativity is great for the ego. But it’s not necessarily what […]
Read MoreWhy Boring Isn’t Always Bad
It’s probably fair to say that in today’s plugged-in, social world, our boredom threshold is very low. I know even waiting at Starbucks for a few minutes can induce severe ennui. There are some current theories though, that suggest a little boredom is good for everyone. Here is why. First, the researchers had to come […]
Read MoreThe Hellfire And Damnation School Of Journalism
Confession: I am a word nerd. I read incessantly. I love Scrabble, the Times crossword and Words with Friends. When I’m bored, I anagram, just for fun. Therefore, I’m always on the lookout and (listenout?) for great turns of phrase and colorful language, particularly when there’s evidence of a trend afoot. I noticed just such […]
Read MoreLogo Logic
There have been many logo debacles over the last few years. One of the more recent and notable uproars occurred within the University of California statewide system. UC officials decided to change its look after 144 years by “quietly” unveiling a new logo this past November. As casual as that may sound to some, it […]
Read MoreA PR Apps Wishlist
“There’s an app for that!” We have become dependent on the best apps for Smartphone and other mobile devices in both personal and professional life and look forward to the latest and greatest. Here are some promising new apps to make our lives a little bit easier in 2013. Asana Ideal both for individual users […]
Read MoreMerry Mad Libs 2012
The Global Language Monitor has released its annual list of the Top Words of the year. “’Apocalypse’ tops the list. Armageddon, and similar terms reflect a growing fascination with various ‘end-of-the-world’ scenarios,” said Paul JJ Payack, President of the Global Language Monitor. In fact the list is chock-a-block with some scary terms! Once again, with […]
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