PR Fish Bowl

Crenshaw Communications, leadership, PR Fish Bowl, public relations • April 22, 2014

PR Pros: Secure That CEO Byline

How many PR firms have NOT promised a bylined article to the CEO of a client company in the name of “thought leadership”? We venture to say none. A CEO-penned article (with tremendous assist from a qualified PR team) in a top business pub or vertical is a powerful tool in the B2B PR arsenal. […]

Crenshaw Communications, PR Fish Bowl, public relations • April 18, 2014

PR Pros "Celebrate" Stress Awareness Month

Of course many of us are observing Passover and Easter this week, but did you know that April is also “Stress Awareness Month”? With public relations a perennial “top-of-the-list” candidate for stressful careers, we thought we would examine some of the stressors PR pros bemoan. A client “goes dark” for more than a few days, […]

Crenshaw Communications, PR Fish Bowl, public relations • April 15, 2014

5 Reasons Not To Ditch Your PR Agency And Go In-House

On the premiere episode of the final season of “Mad Men,” the ever-resourceful Joan tries to salvage the Butler Shoe account when she learns a new marketing head is bent on taking the advertising in-house, for reasons having more to do with his own ego than real business needs. Realizing she’s in over her head, […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • April 10, 2014

How Strategic PR Makes A Milestone Work Harder

This month our client Edible Arrangements, the originator and category leader of artfully designed fresh fruit bouquets, celebrates its 15th birthday. From humble beginnings – one store in New Haven, opened by founder Tariq Farid, a Pakistani immigrant – to over 1,200 stores worldwide, the operation has grown phenomenally, achieving $500 million in sales in […]

Crenshaw Communications, marketing, PR Fish Bowl, public relations • April 3, 2014

Does This PR Firm Make Me Look Fat? How To Know If Your Agency Is A Fit

Is a little voice telling you that you and your current PR agency are suffering from the business equivalent of the seven-year itch? Are you “growing apart”? Could they be “just not that into you,” or vice versa? There are warning signs that it may be time to re-evaluate and get a fresh start with […]

Crenshaw Communications, PR Fish Bowl, public relations • April 1, 2014

Making Consumer And B2B Tech Events Special

A mainstay of a well-rounded public relations campaign is the special event. Be it a blogger showcase for a new technology device or a reception to mark a milestone anniversary, in capable PR agency hands, an event must be special to attract the right media and score coverage. Here are six smart ways to make […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media • March 28, 2014

Why You Need To Hire A PR Firm Now

Even if your hot ad/tech business isn’t being acquired today for millions of dollars or you aren’t quite ready to launch your latest sure-to-wow consumer product, you may still need to consider professional PR counsel for your company. Here are some good reasons why: You are being left out of a story right now. Without a […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • March 25, 2014

Search Techniques Will Fill That Tech or B2B PR Position Today

Job needs in New York public relations firms can turn on a dime. You land a new tech or B2B project and after the celebrating, you ask who will staff it? Great employees are the lifeblood of any PR staff, agency or in-house. What can you do to ensure you get the most qualified candidates? […]

Crenshaw Communications, PR Fish Bowl, public relations, social media, technology • March 21, 2014

Tips to Whip Your Business Blog Into Spring Shape!

There are an estimated 31 million people blogging in America. That is a lot of competition for your company’s posts. Now is a good time to examine your content with fresh eyes and make sure it is “lean and mean” and relevant to a discerning audience. Ask yourself these questions and then choose a shape-up […]