PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations, social media, technology • March 18, 2014

Spring-Clean Your Tech PR Tool Kit

Though much of the nation’s weather belies it, spring starts March 20th. With it comes a good excuse to examine how your PR firm is doing “digital” and do some sprucing for the rest of the year. Start with these five tips. Define and declare. Everyone wants to jump on the tech PR bandwagon. If […]

Crenshaw Communications, PR Fish Bowl, public relations • March 14, 2014

Put Your Best (PR) Face Forward

Do PR agency pros and their clients have something to learn from Pope Francis on his one-year anniversary? According to veteran papal watcher and professor Father John Wauck, perhaps so. “Francis is…a transparently happy person,” Wauck says. “And it sounds really simplistic, but unfeigned happiness on the part of a public figure is not that […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • March 11, 2014

Are Better Client-Agency Relations the Key to Better Public Relations?

At our New York public relations agency, we can never be accused of under-communicating with clients. Beyond daily e-mails and weekly status calls, we manage to achieve maximum “touchpoints” throughout the week. If you ask anyone in our firm, they will agree that better client agency relations are, if not THE key, certainly one key […]

Crenshaw Communications, PR Fish Bowl, public relations • March 7, 2014

The Elusive PR Prospect: When They’re Just Not That Into You

PR firms are often asked to develop proposals on spec in order to secure business from a potential client. Sometimes it’s as simple as a word document laying out a strategy to solve a communications challenge, or it can be an excruciatingly detailed RFP (sometimes known as Request for Pain!) It also happens that many […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • March 4, 2014

PR Agencies’ Faux Pas: Art Imitates Life?

Anyone at a New York PR firm has experienced those “you can’t make this stuff up” moments. Whether dealing with a touchy tech reporter or a mercurial consumer PR client, things happen. But how good are you at telling the difference between true-life PR disasters and those occurring only on TV? Answers to “art” or […]

Crenshaw Communications, PR Fish Bowl, public relations • February 28, 2014

Ask The PR Pro: How Does Your SEO Grow?

We have entered the age of sophisticated and strategic content marketing by savvy PR agencies. However, there are still marketers in the SEO “stone age” who rely on tweaking keywords and links in the hopes of landing higher search listings. If you find yourself in the latter (and lacking) category, there are some important takeaways […]

Crenshaw Communications, PR Fish Bowl • February 21, 2014

Turn A Friend Into A PR Firm Client? Here’s How!

A recent Canadian survey found that doubling your number of real-life (as opposed to Facebook) friends has an effect on well-being equivalent to a 50% increase in income. Impressive. And it made us wonder if some of these same friends could also help generate a real-life increase in income at your PR firm. It turns out that this can be the […]

Crenshaw Communications, PR Fish Bowl, public relations • February 18, 2014

PR Pros, Avoid These Common Broadcast Interview Mistakes

Preparation is more than half the battle when arranging a broadcast interview for a PR client or spokesperson. Whoever your client may be – tech guru, CEO of a major consumer company or a celebrity spokesperson, there are always pitfalls to avoid! Check these out to help you prepare your PR client for a TV […]

PR Fish Bowl • February 14, 2014

Top Tech PR Trends in 2014

In tech PR, storylines change quite a bit from year to year. The rapid shifts are inherent to technology, with both products and software evolving swiftly and with frequent changes in direction. So, it can be challenging for PR pros, or companies DIY’ing their PR efforts, to stick their finger in the air to determine […]