PR Fish Bowl

Crenshaw Communications, media relations, PR Fish Bowl, public relations • February 11, 2014

PR Pros, Get Your Clients into Long-Lead Publications

Even as another snowstorm bears down on us in the East, smart NY PR firms know that now is the time to pitch relevant clients to the glossy pages of shopping and shelter magazines for summer issues. Although it may seem quaint to work on a consumer or B2B story that won’t appear online instantly, […]

blogging, Crenshaw Communications, media relations, PR Fish Bowl, public relations • February 7, 2014

Top Tips for Financial Services PR Pros

This Sunday marks the 50-year anniversary of the Beatles’ American invasion. Of the hundreds of memorable songs recorded by the group, their trilogy to the almighty dollar – Taxman, Baby You’re a Rich Man and Money Can’t Buy Me Love underscores an eternal truth. Money is and has always been a hot topic. This is […]

Crenshaw Communications, PR Fish Bowl, public relations, social media • February 4, 2014

PR Agencies: Does Your Client’s Plan Include a Social Media Policy?

We’ve all seen examples of uncensored tweets, negative Facebook postings and disastrous Instagrams. From your friends, no problem, but from your client’s company accounts? That’s cause for alarm. One way to prevent such indiscretions is to create, maintain and enforce a strict social media policy as part of your overall PR plan. A smart social […]

Crenshaw Communications, PR Fish Bowl, public relations • January 31, 2014

Tips From A New York PR Agency: Make Your Blog Stand Out

In browsing the blogosphere, one runs into quite a few examples of “blogging for blogging’s sake.” In other words, someone read in the PR handbook that a blog is a surefire way to attract eyeballs to a company’s website. Well, it’s not. A blog has to be treated like any other part of a strategic […]

Crenshaw Communications, PR Fish Bowl, public relations • January 28, 2014

Tips For Top PR Firms: More Creative Proposals

The start of the New Year signifies the beginning of RFP “season” for PR pros, since many consumer and B2B companies are looking for fresh marketing direction. During this time you can expect to hear catch phrases like “out of the box thinking” and “disruptive innovation.” It’s not a good idea to embrace creativity for […]

Crenshaw Communications, PR Fish Bowl, public relations • January 24, 2014

PR For Start-Ups: Avoid These Pitfalls

For an early-stage company or start-up, a strategic PR campaign can help drive visibility, highlight what makes the company or its products different, and propel the business forward. But while early-stage entrepreneurs and their associates typically value what strategic PR can bring, they are usually wearing many hats, and they don’t always understand how to […]

Crenshaw Communications, crisis management, PR Fish Bowl, public relations, reputation • January 21, 2014

Don’t Leave This Out of Your Strategic Communications Plan

When approaching a client PR proposal or strategic communications plan, it’s easy to get lost in the excitement of insightful strategies and creative tactics. But it’s also important to prepare prospects or current clients for any downside risk. In the era of instant communication and real-time social media response, it’s best to put plans in […]

PR Fish Bowl, public relations • January 17, 2014

PRs, Don’t Pitch Media On Twitter—Build Relationships

In tech PR, Twitter is as valuable an asset as Cision or Vocus. It’s a strong tool for staying up-to-date on what reporters are writing about and interested in. What it’s not? A tool for explicit/direct PR pitches. Despite articles that say otherwise, when was the last time you saw a colleague or company successfully […]

Crenshaw Communications, PR Fish Bowl, public relations • January 10, 2014

PR Pros: Turn Your Client Into a Subject-Matter Expert (SME)

Smart PR practitioners know that it’s integral to strategic communications to have a client you can confidently and consistently put forward as a subject-matter expert (SME). Whether you’re trying to pitch a fresh story, “newsjack,” or prep a conference speaker proposal, having a go-to SME with the right background is key to many a PR […]