PR Fish Bowl

branding, Crenshaw Communications, marketing, PR Fish Bowl, public relations • December 2, 2013

A Beautiful Noise: Five Tips for Better Brand PR Messaging

by guest blogger George Drucker When it comes to brand public relations campaigns, consistent and compelling messaging can mean the difference between a successful PR campaign and an “also-ran.” You have to make noise to be heard above the clutter. But that noise, in essence, your messaging, must be carefully, thoughtfully and creatively crafted so […]

Crenshaw Communications, PR Fish Bowl, public relations • November 27, 2013

What PR Pros Are Most Thankful For This Thanksgiving

The holiday season is here, and Thanksgiving is a perfect time to consider all of the things we appreciate. While family, friends, and good health are always at the top, the team at Crenshaw Communications came up with our very own list of things PR pros are most thankful for. Day-to-day variety. PR is fun, […]

Crenshaw Communications, PR Fish Bowl, public relations • November 26, 2013

Preparing the Perfect RFP: Tips From A Top PR Agency

As a PR agency professional, I’ve grappled with a fair share of requests for proposals, better known as RFPs. These documents can create excitement inside an agency, but since they often require an “all hands on deck” approach and usually include several PR firms, they’re regarded as a necessary evil. But the issuance of an […]

Crenshaw Communications, PR Fish Bowl, public relations • November 22, 2013

Using Creative PR To Make News

Earlier this week we explored ways that PR pros can keep their clients in the media even when they have no news. The best PR firms create news rather than wait for it to come from the client. At our agency, we’re fortunate to work with stellar brands, many of whom offer credible news hooks. […]

Crenshaw Communications, PR Fish Bowl, public relations • November 19, 2013

Simple Ways To Drive Tech PR Coverage Without Hard News

In my work in marketing and ad tech PR, or even other B2B PR categories, I’ve seen too many agency teams rely on clients to supply news. That’s not a great strategy for PR success. While most companies have their share of announcements, partnerships and other milestones, unless the company is Facebook or Google, you […]

Crenshaw Communications, PR Fish Bowl, public relations • November 15, 2013

Insider Tips on Hiring the Right PR Firm

In a previous post, we offered ideas for eliminating roadblocks to successfully partnering with the right PR agency, be it B2B, consumer, tech or professional services. Once that decision is made, the rest is easy, right? Not so fast. The search for the “ideal” PR firm can be time-consuming and even overwhelming. How do you […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • November 12, 2013

So You Want To Hire A PR Firm? Eliminate These Roadblocks

As senior level communicators or marketers look to enhance their capabilities with outside talent, one consideration should be retaining a public relations agency. Marketing execs are often the keepers of brand image and sometimes the corporate image as well. Who wouldn’t benefit from competent, connected and creative PR thinking? And yet. Some companies plunge into […]

Crenshaw Communications, PR Fish Bowl, public relations • November 8, 2013

Awards Equal Rewards When PR Firms Score For The Client

In an earlier post we discussed the mechanics of entering a B2B PR or consumer public relations client in an awards competition. Here is a brief case study on how we “scored” meaningful recognition for a hard-to-categorize client. Our agency recently entered a small business specializing in deluxe packaged travel for non-profits,started by two entrepreneurs, […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • November 5, 2013

How To Be A Winner in the PR Awards Game

By guest blogger George Drucker It’s awards season. No, not Oscars, Emmys, or YouTube. It’s the time of year where you or your PR agency, whether doing brand public relations, B2B PR, consumer PR or the like, can demonstrate your creativity, media skills, digital savvy and communications expertise in a truly competitive setting. Winning industry […]