PR Fish Bowl

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Crenshaw Communications, PR Fish Bowl, public relations • July 9, 2012

Personal Opinion And The Slippery Slope

I received an email this morning from a casual business contact that got me thinking about a lesson I learned many moons ago from a very senior public relations agency professional. It has stuck with me through the years. The business contact’s email commented on a recent political development and how tremendous it is for […]

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PR Fish Bowl • July 3, 2012

Reflections On Working With International Clients

In PR, and any business, really, adding a client or two outside of the U.S. underscores your reach as an agency, and, importantly, it can open the door to other potential new business leads. But first, PR pros must understand that there are legitimate differences involved. Here are tips for working with a company outside […]

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Crenshaw Communications, PR Fish Bowl, public relations • June 28, 2012

Where Were You When You Heard The News?

Quick, do you remember how you got the news about: The space shuttle Challenger crash? The OJ not-guilty verdict? 9/11? The killing of Osama bin Laden? The Supreme Court ruling on Obamacare? I think you will find that, like me, you received word of each of these landmark news events in a different way owing […]

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Crenshaw Communications, PR Fish Bowl, public relations • June 26, 2012

A Smart Start To Hispanic Marketing And PR

More than 52 million Hispanics currently live in the U.S., making them the nation’s fastest growing ethnic group. Hispanics have huge purchasing power, and that clout is increasing 50 percent faster than non-Hispanic groups. The segment is desirable for marketers as well as political candidates; the buzz is that GOP candidate Mitt Romney may choose […]

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creativity, Crenshaw Communications, PR Fish Bowl, public relations • June 21, 2012

Boundless Enthusiasm For The Boundary-less Office?

Lately there has been a resurgence in the “open office.” Now, when I say “resurgence” I refer to the fact that offices of yore (late 1800s-early 1900s) were open-floor plans with office folk generally gathered around one big table with perhaps a separate desk for the boss. Today’s open office floor plans seem to be […]

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PR Fish Bowl • June 19, 2012

Know Thy Niche! PR Tips For Micro-Targeting

Sure, your client wants The New York Times, The Wall Street Journal, and USA Today. Penetrating these publications means huge exposure for the company and a great coup for a PR pro. But sometimes an effective niche blogger campaign can be just as valuable. With a hyper-targeted focus, niche placements can drive sales and build […]

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Crenshaw Communications, PR Fish Bowl, public relations • June 15, 2012

PR Agency Job Titles We’d Like To See

A recent post by journalist David Henderson posited that PR agency folk, famous for creating highfalutin’ titles, or “uptitling,” are actually running out of original (read: crazy) job names for employees. I mean, where do you go after “Director and Media Strategist, Global Consumer and Brand Marketing Practice,” for example? And is it vastly different […]

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PR Fish Bowl, public relations • June 12, 2012

What the Best Media Contacts Do And Don’t Do

If you’ve been in PR long enough, there’s no doubt you’ve received some nasty emails from short-fused journalists who’ve been inundated with misdirected, off-target and just wrong pitches.  A few weeks ago, I ended up getting the exact opposite; a good-natured note from a high-profile journalist letting me know that he couldn’t cover a story […]

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Crenshaw Communications, PR Fish Bowl, public relations • June 7, 2012

A PR Agency’s Take On Mad Men

As the season winds down on one of my favorite shows (that just happens to focus on an industry close to my own) it’s fun to look at what the show got “right” about our world of agencies and clients. Granted, the season isn’t over yet – the agency could sink a big fish client […]

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