PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • January 7, 2014

Better Brand PR: How To Work With A Third-Party Spokesperson

Brand spokesperson. It’s a time-honored PR strategy, and for good reason. The right spokesperson can add depth to your message, help tell a story, and confer appealing attributes that the brand may lack or need to amplify. But borrowing expertise, or sheer glamour, from a third party always carries risks. Just ask Samsung, which suffered […]

blogging, PR Fish Bowl, public relations • January 3, 2014

5 Steps For Selling PR To Management

2014. New year, new goals and opportunities for companies to launch products, forge identities or re-brand. What better way for a consumer marketing pro to accomplish some of these tasks than to partner with the right public relations firm? If you find yourself in this position, here are some of the best ways to gain […]

Crenshaw Communications, PR Fish Bowl, public relations • December 31, 2013

5 New Year’s Resolutions for Better PR Agency-Client Collaboration

Typically, a consumer or B2B PR firm will put forth some resolutions to improve agency performance and delivery on key strategic communications plans. As we approach the beginning of 2014, we offer up a few recommendations for the agency-client team to make for a truly fruitful relationship in the New Year and beyond. Be fearless […]

Crenshaw Communications, PR Fish Bowl, public relations • December 24, 2013

PR Agency Relationship-Builders for the New Year

The New Year is an ideal time for PR agencies to re-evaluate and perhaps improve relationships with clients and contacts. Relationship-building is also a great habit to form for the New Year. Here are some pointers all successful PR firms can employ. Make introductions. Chances are, you know a mid-career executive who’s out of work, […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • December 20, 2013

“At the End of the Day” PR Pros, Cut The Cliches!

An informal poll shows that the average public relations practitioner can spend up to half their day writing. This includes memos, strategic communications plans, creative PR pitch letters, blogs and press releases. It is a challenge to keep the writing fresh, concise, and interesting! The best writers often accomplish that by avoiding words and phrases […]

Crenshaw Communications, PR Fish Bowl, public relations • December 18, 2013

Tech PR Gift Guide: What Top PR Firms Want For The Holidays

The holidays are here—and that means it’s gift guide season. Of course, PR pros spend a lot of time pitching gift guides, but what about gifts for us—for those in the PR industry. What do we want? Some might argue for a spa treatment. That’s fine, but I’m in search of something a bit more […]

PR Fish Bowl • December 13, 2013

Top Media Relations Tips for Consumer PR Agencies

“Sure, I’d love to interview your client.” And with that simple response, a PR pro’s day is made. Of course, you can’t control the outcome of your pitches, and consumer public relations – like all types of PR – is an art, not a science. So, whether you’re a seasoned pro or new to the […]

Crenshaw Communications, PR Fish Bowl, public relations • December 10, 2013

How Top PR Agencies Can Do Better B2B PR

PR professionals, do you resolve to keep your B2B PR clients relevant and interesting in 2014? Have you gone over your strategy list and checked it twice? It’s important to stay newsworthy, while keeping client business goals top of mind. Here are some tips to improve your B2B PR campaigns in the new year. Secure Strategic […]

Crenshaw Communications, PR Fish Bowl, public relations • December 6, 2013

What Top PR Firms Want for the Holidays

Whether your PR firm specializes in consumer PR or B2B, tech or travel, we bet you have a holiday wish list. We can’t help you with the naughty or nice part (like the wrapped Ryan Gosling here), but we do have some ideas for fantasy gifts in a more professional PR vein. Here’s what made […]