PR Fish Bowl

creativity, Crenshaw Communications, PR Fish Bowl • September 24, 2013

Six Steps To Creative PR Brainstorms

Many successful PR and marketing campaigns have started with a simple creative brainstorm. Yet, we’re always searching for better and more productive ways to develop great ideas. What many PR pros and others don’t always realize is that every concept doesn’t have to be groundbreaking. Some of the best creative sessions produce a small germ […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • September 20, 2013

Address Your PR Emails With Intent

To “to” or to “cc”? The question can be sticky, yet take a minute to think about if before you hit send on your next email. Be sure to address with intent! Here are some basic guidelines you might want to follow: Be discerning with your use of “to” With multiple parties in this field, […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • September 17, 2013

PR Pointers For Mobile Content

More people have access to cell phones than working toilets. From a PR perspective it has never been more crucial for brands to adopt a functional mobile presence, as more and more, devices become our primary source of information. Furthermore, given mobile’s prevalence, now there is great opportunity to drive your content and brand more […]

Crenshaw Communications, PR Fish Bowl, public relations • September 13, 2013

Requiem for a Pitchman (and PR Master)

by guest blogger George Drucker I never thought I’d be writing about the death of a (car) salesman, but this one is different. Chances are you’ve never heard of Cal Worthington, not unless you grew up or lived in Southern California in the 60’s and 70’s, in which case you had no choice but to […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • September 3, 2013

Perfecting The PR Pitch

For PR pros, one of the most important parts of the job is to tell our clients’ stories in a concise and engaging way. If this can be done effectively, and with long-term strategy in mind, we’re setting a solid foundation for success. The role of a great pitch letter in storytelling should not be […]

Crenshaw Communications, PR Fish Bowl • August 29, 2013

Time Management and the "Laborious" Life

It’s Labor Day weekend, and I certainly hope most people will celebrate by not doing labor. I mean, we’re all so busy, especially in PR! But are we being honest about how we spend our time? Start from the premise that we all have 168 hours per week, which sounds like a lot. And out […]

Crenshaw Communications, PR Fish Bowl • August 20, 2013

5 Ways Employers Can Maximize the Intern Experience

by Crenshaw Communications intern Hilary Dillon Internships are a “win-win” for students interested in a career in PR and for employers with busy workplaces in need of high-energy staff. At some point during an internship, the student will know whether the industry is right for them. Much has been written about how to succeed from […]

Crenshaw Communications, PR Fish Bowl, public relations • August 13, 2013

Back To PR School

PR is fast-paced, ever-changing, and always a learning experience. That’s why it’s essential to go back for a “refresher” every once in a while to make sure you stay at the top of your game. In the spirit of the back-to-school season, here are a few classic best practices and some “in the now” tips […]

Crenshaw Communications, PR Fish Bowl • August 6, 2013

5 Steps To A Successful Twitter Chat

Twitter chats are a great way to interact with followers and fans, and also to cultivate a better understanding of your community. A Twitter chat is an online, public forum that revolves around a central conversation theme. For PR folks, Twitter chats are useful for getting your client in front of key media and influencers. […]