PR Fish Bowl

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Crenshaw Communications, PR Fish Bowl, public relations • April 24, 2012

Meaningful Media Training

Whether your client is a “PR Virgin” or a veteran of multiple media encounters, media and message training are vital to conducting successful interviews. Media training can be defined as preparation for an interview, including counseling and rehearsal conducted prior to the interview or appearance on radio or TV. A media training session strengthens communications […]

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blogging, creativity, Crenshaw Communications, PR Fish Bowl, public relations • April 17, 2012

Writing The Shareable PR Blog Post

Crenshaw Communications’ employee blog, PR Fishbowl, recently celebrated its one-year anniversary, and we thought it a good time to look back and highlight what makes a blog readable and shareable. Here is what we found: Find your voice. Whether your blog is snarky or sweet, find a consistent tone so “fans” know what to expect […]

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Crenshaw Communications, PR Fish Bowl, public relations • April 13, 2012

PR People And The Love of Language

By and large, PR people love language – not just English, but any language in which a word or turn of phrase most perfectly captures what we are trying to communicate. Sometimes raison d’être is just so much more colorful than “reason for existence” or “arrividerci baby” more impactful than “goodbye.” Recently the German “kummerspeck” […]

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Crenshaw Communications, PR Fish Bowl, public relations • April 10, 2012

Scoring The BIG PR Win

In today’s PR landscape, a high-profile article or interview can mean the difference between a happy client and a disappointed one.  Your clients have the inherent need to look stronger, smarter, and better positioned than the competition, and there’s no better way to accomplish this than by scoring a great feature in an influential outlet […]

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Crenshaw Communications, PR Fish Bowl, public relations • April 6, 2012

Gaffes And Goofs To Avoid In (PR) Resumes

Ahh, springtime, when PR firms revel in the rush of resumes from recent (or soon-to-be) college graduates. Rifling through the resumes and cover letters can be irksome, however, when faced with a galling and appalling array of grammar, syntax, and spelling gaffes and goofs. The following is just a sampling of what has landed in […]

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Crenshaw Communications, PR Fish Bowl, public relations • April 3, 2012

What’s The PR Potential For Pinterest?

After reaching 10 million monthly unique visitors more quickly than Facebook or Twitter, Pinterest is one of the most visited social networks today—that makes it important, period, and brands know this. So, how can PR pros use it most effectively? Here are 3 tips on how you can make your client’s Pinterest page a must-see. […]

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Crenshaw Communications, PR Fish Bowl, public relations • March 30, 2012

Can Your Social Media Use Some Spring Cleaning?

In the digital age, your home probably isn’t the only thing that needs a light dusting after a long winter. Here are a few Friday ideas to help you hit “refresh” and spring clean your social media. It’s Cut Time Just like in sports, it’s time to assess your blog feeds and email subscriptions. Are […]

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creativity, PR Fish Bowl, public relations • March 27, 2012

Crafting Better New Business Proposals

New business is the lifeblood of any PR agency. Often, your written proposal is your strongest selling piece, particularly in a competitive situation. What goes into writing a winning proposal? In addition to the obvious: define the client objectives, target audience, develop a strategy and create tactics, here are some tips to make your proposal […]

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PR Fish Bowl, public relations • March 20, 2012

Borrowing Interest (Or Stealing It!) With Breaking News

So your client isn’t making that huge “New iPad” headline news?  You still need to get them press and attention and sometimes that can be tough. The smart PR practitioner is always on the lookout for ways to piggyback onto a broad, national event or story or something gaining ground in the cultural zeitgeist.  Get […]

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