PR Fish Bowl

blogging, Crenshaw Communications, measurement, PR Fish Bowl, public relations • November 1, 2013

Questioning PR Measurement? Please Do!

While most PR professionals have moved well past counting “clips” or calculating ad equivalencies as a gauge of a campaign’s success, there is still no one universally accepted way to measure PR outcomes. Perhaps there shouldn’t be. While no two campaigns have the same objectives or strategic roadmap, why would the results calculus be the […]

Crenshaw Communications, PR Fish Bowl • October 29, 2013

Don’t Call Them Mommy Bloggers…But Do Call Them!

In light of Martha Stewart’s recent comments about bloggers, where she dismissed them as “not trained editors and writers,” and lacking in expertise, it may be time to revisit blogger relations for PR professionals. To be fair to Martha, she seemed to be targeting actress and self-appointed lifestyle guru Gwyneth Paltrow during the interview in […]

Crenshaw Communications, PR Fish Bowl, public relations • October 25, 2013

Halloween Horror Stories From A NYC PR Firm

Every year we like to reflect on some scary tales from the PR agency world. Whether you work in consumer PR, B2B, tech or another category, most PR people have experienced a ” horror story” of some kind. This Halloween we’re focusing on mitigating some potentially scary situations typical of the PR biz, or others. […]

Crenshaw Communications, PR Fish Bowl, public relations • October 22, 2013

PR Tips For Talking To Top Tech Bloggers

As an account person at a New York PR agency focused on tech accounts, I spend most of my day trying to reach some of the world’s most savvy tech bloggers and influencers. Bloggers are important in nearly every sector, but those who cover technology are particularly crucial to launching a new product or service, […]

Crenshaw Communications, PR Fish Bowl, public relations • October 10, 2013

B2B PR Doesn’t Have To Be Boring

As a brand marketing PR veteran, I never thought that one of my finest moments would be leadership of a B2B engagement for a financial services client. McGraw-Hill Federal Credit Union markets directly to businesses for whom membership is an employee benefit. Yet, corporate decision-makers are consumers, too. And the success we’ve had raising awareness […]

Crenshaw Communications, PR Fish Bowl • October 8, 2013

Creative Strategies for B2B Tech PR

Public relations work for B2B technology brands is fascinating and often complex, but the tactics are fairly straightforward. After all, the audience is other businesses, which narrows the way you strategize PR and communications programs. But even within a B2B technology PR agency or team, there are times when “B2C” thinking adds depth to the […]

Crenshaw Communications, PR Fish Bowl, public relations • October 4, 2013

5 Hot Content-Sharing Tools For Tech PR

In tech PR, thought leadership requires more than innovative ideas. You also need an understanding of technology, as well as familiarity with hot platforms, so that you can pick the latest and greatest tools to effectively package and share your ideas with both media and influencers. Basically, your musings on Twitter’s IPO should be shared—just […]

Crenshaw Communications, PR Fish Bowl • October 1, 2013

In Tech PR, The Medium Is (Part of) The Message

I want to be seen as a thought leader,” said the tech company CEO to the PR professional. We’ve all heard it. And it’s an encouraging sign for PR that CEOs at companies ranging from Fortune 500 businesses to startups are asking about it. They understand the value of building a personal brand and cultivating […]

Crenshaw Communications, media relations, PR Fish Bowl • September 27, 2013

Creative Updates For Tired PR Tools and Tactics

Want to “break bad” from traditional PR tactics and tropes and get better publicity results? Examine the way you are executing the tried-and-true at your PR agency and be an agent of change! “The press release is dead, long live the press release?” Lively debate on the state of the news release continues. Some say […]