PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • August 2, 2013

Adventures In New Business

PR pros know that the high-stress experience of pitching a prospective client can end up being an adventure. The attendees, location, even the assignment can change without your knowing! And, of course, technology can always thwart you. The best thing you can do is to be prepared for anything and everything. It’s a jungle out […]

Crenshaw Communications, PR Fish Bowl • July 23, 2013

Managing Multiple Agency Relationships

Being a successful PR pro goes hand-in-hand with successfully navigating multiple relationships around you: getting the media what they need, on deadline; answering to multiple supervisors who oversee different accounts; and of course, making all your clients happy. If the juggling act among media, supervisors, colleagues, and clients weren’t enough, now throw more agencies into […]

Crenshaw Communications, PR Fish Bowl • July 19, 2013

Social Media Tips For Millennial PR Pros

By guest blogger Heather Scott Are you on Facebook? Twitter? Instagram? Tumblr? For at least 25 hours a week? Do you think you have phantom phone syndrome? If so, you are probably a millennial, and if you can claim that you do at least some of this social sharing for work, then you are more […]

Crenshaw Communications, PR Fish Bowl • July 15, 2013

Five Timeless PR Tips For A Successful Grand Opening

By guest blogger Alexandra Scott Ready to open the doors for a client’s new venture? Congratulations! Make sure to incorporate these top PR tips into your master plan. Know your media. Which media sources should you contact? Start “hyper-local” (think Patches, community papers etc.) Determine if your story has longer “legs” – is your company […]

Crenshaw Communications, PR Fish Bowl, public relations • July 12, 2013

These Should Be Words (PR Version)

Neologisms: 1: a new word, usage, or expression, 2: a meaningless word coined by a psychotic Ok, going with definition one, this is an exercise many people engage in, including the Sunday NY Times Magazine, with its column, “That Should Be A Word.” There’s also my husband, who invented “clerty” – a mashup of “clean” […]

Crenshaw Communications, measurement, PR Fish Bowl, public relations • July 9, 2013

Know Your PR Jargon

It doesn’t take long in a PR agency to figure out that practitioners can speak in a language all their own. Learning “PR-speak” is necessary to facilitate communication within a team. Industry jargon can be off-putting, but it does add a sense of camaraderie for those “in the know.” Additionally, as any industry evolves, so […]

creativity, Crenshaw Communications, media relations, PR Fish Bowl, public relations • July 2, 2013

PR (Never) Takes a Holiday!

While most people are ready to kick off the 4th of July holiday early, smart PR folks have been thinking of ways to take advantage of the time period on behalf of their clients. They know that a long holiday weekend means a slow news cycle and media who may be distracted or in a rush to […]

Crenshaw Communications, PR Fish Bowl • June 25, 2013

Summer Work Wear In A PR Office

Summer is in full swing, which means that the fashionable PR pro has officially switched over her (or his) closet from warm and cozy to cool and comfortable. And with the warmer weather comes a slight shift in PR workplace dress code. As a general rule of thumb, summer dress code is more casual, but […]

Crenshaw Communications, PR Fish Bowl • June 21, 2013

Beyond Traditional PR – Death Goes Digital

Sadly, this has been a week of loss, both for me personally and in the entertainment world, as we said goodbye way too early to the tremendous actor James Gandolfini. It made me reflect on how we mourn. So-called deathcare is experiencing its “15 minutes” as the industry uses social sharing to make funerals and […]