Being A Good PR Mentor
PR, like any other business, depends on its mentors. Without them, incoming junior-level staffers have to leap into an atmosphere of industry lingo, established media relationships and ever-changing trends. A good mentor is invaluable to a mentee, to an agency, and to the industry as a whole. Seek out Mentees While some people have the […]Read More
Springing Forward And Coping!
Early Sunday morning, we will move our clocks forward one hour. As I do this, I will think about how this lost hour of sleep is going to affect me and my Monday! By then, I will feel exhausted. I’m yawning just typing this. But this year, in order to avoid any sleepless drama I’m […]Read More
Fabulous DIY #PR Infographics!
Today’s information has got to be compelling in content and presentation to get media attention. The more compelling, the longer shelf life it will have in our ever-changing, updating, posting media landscape! One way to ensure that your stuff is buzzworthy is by creating an Infographic – a graphic and visual representation of information, data […]Read More
When A Piece Of Your Childhood Dies
For some, it was seeing the last Harry Potter movie. For some it was John Lennon’s passing. For me, the death of Monkees’ lead singer Davy Jones, hits right in my childhood sweet spot. This phrase, “when a piece of your childhood dies” is very bittersweet. On the one hand, it invokes thoughts of lost […]Read More
Savvy PR Spokesperson Selection
In PR we are often called upon to help a client find a third-party expert to get its message to the masses. It is the agency’s task to define the spokesperson role, vet candidates and negotiate terms of an agreement. We like to follow 3 “golden rules” of savvy spokesperson selection to ensure success. Fit […]Read More
They’d Like to Thank the Academy – Oscar PR Hijacks!
Leveraging the Academy Awards to steal thunder for some Hollywood project or another is a longstanding PR tradition. It’s playing out now as Sacha Baron Cohen, master of on-camera disguise (and, some would say, disgust!) has been banned from attending as his latest character, “The Dictator.” The Academy feels he might “violate the sanctity” of […]Read More
Unwinding For The Long Weekend
If you are planning to rest and de-stress over this long weekend, why not make it a goal to catch up on all the good entertainment you might have missed working long hours at a busy job like public relations! Here is our list of media musts to savor and enjoy over the next three […]Read More
TGIF: @#$% That Clients Say
This week New York Magazine reported on the “most- and least-critically acclaimed “@#$% People Say” videos on YouTube. Apparently, the category for things that “girls” say has the highest number of “likes.” Well, if you’re in the PR industry, I think you might find some of the choice comments made by your clients would earn […]Read More
What The NFL Can Teach PR Pros
The Super Bowl is this Sunday, and football is on everyone’s mind. Whether you’re a Patriots fan, Giants fan, or don’t even know what a field goal is, chances are you‘ll be watching this weekend. Sports can teach us a lot about life in the PR world. Here are just a few of the reasons […]Read More