PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • June 18, 2013

PR Tips For The Big Media Interview

Successful media coverage is a defining component of a successful PR plan, and the most straightforward way to get it is a client interview. These opportunities come in all different shapes and sizes, from casual coffee shop background briefings to in-depth phoners. Though every interview may not carry the same clout as “O’Reilly-Obama,” that doesn’t […]

Crenshaw Communications, PR Fish Bowl, public relations • June 14, 2013

PR Pros Know Your Prose

I read a tweet recently which featured the phrase “case and point.” I knew the correct phrase was, of course, “case in point,” but it gave me pause as I thought about other similar examples. The problem with many of these idiomatic phrases is that people have often said or heard the phrases but have […]

Crenshaw Communications, PR Fish Bowl, public relations • June 11, 2013

Overcoming The “Sweatiest” PR Moments

PR is a stressful industry, but some moments are clearly more “sweat worthy” than others. It’s these moments, though, that really keep PR pros on their feet and teach invaluable lessons. After crowd sourcing some PR colleagues, here are some of the most sweat-worthy PR moments folks have dealt with and tips for overcoming them: […]

Crenshaw Communications, PR Fish Bowl • June 6, 2013

The Key to Good PR Is Persuasion

Make no mistake. . .persuasion is an art form! As public relations professionals, we understand the vital importance persuasion plays in almost everything we do i.e. dealing with media, influencers, opinion leaders or just about any third-party “endorsers.” It’s THE key factor in our being successful. That said, there’s another area where we could spend […]

Crenshaw Communications, PR Fish Bowl, public relations • June 5, 2013

To Friend Or Not? Best Practices For Connecting With Clients On Social Media

These days, it seems that everyone and their grandmother is on Facebook. For PR pros, embracing social media often means connecting with clients. Team members start friending client staff, and vice versa, but are personal social media accounts really the best way to communicate? What are the risks? Whether you’re a social media super user […]

Crenshaw Communications, PR Fish Bowl • May 31, 2013

PR Pros, Time To Unwind!

Feeling stressed? Not enough hours in the day? You’re not alone. A few months ago, PR manager came in at number 5 on a CareerCast survey listing the most stressful jobs in America. – PR jobs vary, but most certainly aren’t the lives of wining and dining that some imagine. While unpredictable situations, crazy deadlines, […]

Crenshaw Communications, PR Fish Bowl, public relations • May 28, 2013

PR Tips for Networking Events

“It’s not what you know, it’s who you know” No phrase better captures the importance of networking, not only in public relations, but in just about any industry. It’s an essential part of getting ahead, yet there are many ways to self-sabotage. For some shy folks in the biz, networking can be absolutely terrifying. But […]

Crenshaw Communications, PR Fish Bowl, public relations • May 24, 2013

PR And Social Media Move Movies

Memorial Day is the unofficial kick-off of the summer movie season, marked more and more by social media-infused promotions. The goal is to drive interest among the typically young, male movie fans with a fusion of traditional and digital PR and marketing, increasing the hype and the ticket sales. Beginning in 1999 with the “found-footage” […]

PR Fish Bowl, public relations • May 21, 2013

Avoid Social Media Disasters

As PR and social media professionals who often share content on behalf of brands and company executives, we literally have their reputations in our hands…and on our dashboards. That’s why every PR pro must guard against the unscrupulous. Recent Twitter hacks of major brands like Burger King, Jeep and Chrysler show that no one is […]