PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • May 29, 2012

Nudging New Business Along

This week our agency is putting finishing touches on an RFP that might never have been offered to us if we hadn’t been stoking the fires of a relationship for some time. We are also having an exploratory call with a potential client on whose radar we might never have been, if we hadn’t pursued […]

Crenshaw Communications, PR Fish Bowl, public relations • May 15, 2012

How To Network Like A PR Pro

A guest post by networking and PR pro, our very own George Drucker. Which would you rather do? Make cold calls and send emails to names from a directory trying to convince them that they should see you and your agency; or send one email that says, “So glad we met recently at the Jones […]

PR Fish Bowl, public relations • May 11, 2012

Give The Gift Of Good PR To These Women On Mother’s Day

I was all set to wax rhapsodically about some moms who had earned terrific PR for deeds well done this year. Then the Tanning Mom appeared, followed by the Stripper Hot Dog Mom and in an entirely different category, Linda “I don’t get out of bed for less than $10,000” Evangelista and her outrageous child […]

Crenshaw Communications, PR Fish Bowl, public relations • May 8, 2012

Creating A Killer PR Briefing Book

The secret behind a great media interview? Sometimes, it’s the humble briefing book. Prior to a media meeting, most PR pros prepare a thorough briefing book to introduce a client or spokesperson to each individual outlet and interviewer. In “The Devil Wears Prada” the “mother of all briefing books” was an actual volume that Anne […]

PR Fish Bowl, public relations • May 4, 2012

Get Outside! (Your Comfort Zone) Conquering Common PR Phobias

It’s graduation season, which means the beginning of new and promising PR careers and summer internships. It can be a lot to handle all at once, and you’ll have to step outside your comfort zone every now and then to truly succeed. Here are the top 4 phobias I see from those just starting out […]

Crenshaw Communications, PR Fish Bowl, public relations • May 1, 2012

Okay, You Won The Account. Now What?

In PR, there’s no better feeling than signing a brand new client, particularly after the long, hard slog that we fondly refer to as the “competitive review.” (do they come any other way?) However, as we all know, getting the client is one thing. Delivering on your promises in order to build a lasting client-agency […]

Crenshaw Communications, PR Fish Bowl, public relations • April 27, 2012

Left To Our Own Devices

Well, we are, aren’t we? A new book, “Alone Together: Why We Expect More of Technology and Less of Each Other” by MIT Technology Professor Sherry Turkle, posits the following. Although we have wondrous new ways of connecting, via smartphones and computers, texting and emailing, social networking sites where we update our “stati” several times […]

Crenshaw Communications, PR Fish Bowl, public relations • April 24, 2012

Meaningful Media Training

Whether your client is a “PR Virgin” or a veteran of multiple media encounters, media and message training are vital to conducting successful interviews. Media training can be defined as preparation for an interview, including counseling and rehearsal conducted prior to the interview or appearance on radio or TV. A media training session strengthens communications […]

blogging, creativity, Crenshaw Communications, PR Fish Bowl, public relations • April 17, 2012

Writing The Shareable PR Blog Post

Crenshaw Communications’ employee blog, PR Fishbowl, recently celebrated its one-year anniversary, and we thought it a good time to look back and highlight what makes a blog readable and shareable. Here is what we found: Find your voice. Whether your blog is snarky or sweet, find a consistent tone so “fans” know what to expect […]